You hide from everybody, you cry, and try to overcome your shame and frustration. It captures you and kicks out the feet from under your dreams and hopes. Failure knocks on your door and enters without your permission. After a while, the fear chases you, and you end up running out of money. Your relationships become worse and worse.ħ. Your family forgets what the real you looks like. You look in the mirror and see a kind of human, a sort of vampire or zombie staring back at you from your recent nightmare. The capillaries in your eyes can’t stand the pressure and burst more and more frequently, causing cutting pain. It paralyzes your happiness more and more.Įven when you sleep, you dream about working. The fear of running out of money draws closer and closer, gets bigger and bigger. You try to hack growth - but nothing seems to move the needle.Ħ.

You start to hustle, hustle, hustle, promote, promote, promote. Nobody stands in line to buy your awesome product.ĥ. And one day you launch it! Yehaaa! Let’s celebrate! You celebrate, and have fun, but …Ĥ. You fight with developers, marketers, co-founders, investors, etc.ģ. For a month, or even a few years, you invest money, time, hope, faith and love to give life to your product. An awesome idea for a new product comes into your head.Does this scenario sound familiar to you? I couldn’t wait to apply the approach immediately. The first snow was falling behind the window. I shut up, but still I was shouting in my mind. My 2-month-old daughter was sleeping in the next room. I shouted out loud: “Holy I wasted 5 years on these never-ending Lean Startup fail-fasts, when I could have been making profitable businesses right away without any tests and failures! AAAAAAAH!”

All my friends are wasted